About
Designer, design leader and co-founder of Provius. Based in Preston.
I’m co-founder and director of Provius (opens in a new tab). We help the sports world deliver profitable, viable, and usable products that fans love.
At Flutter UK&I (opens in a new tab), I was Head of Design until July 2026, leading a 50-person design organisation across Betfair (opens in a new tab), Sky Bet (opens in a new tab) and Paddy Power (opens in a new tab), through two platform migrations, a design system and an experimentation culture. Core Design ran from July 2025, afterSky Bet (opens in a new tab) ended in June 2025. From 2017 to 2022, Provius’s client work included UEFA (opens in a new tab) and FIFA (opens in a new tab). Before Flutter (opens in a new tab), I was UX Manager at Perform Media (opens in a new tab), a global sports media and data company, from November 2014 to September 2017.
I studied at the University of Central Lancashire: an MA in Graphic Design (Distinction, 2011–2014), including data visualisation and a final project on penalty shootout dynamics, and a BA in Illustration (First Class Honours, 2007–2010).
This site is for writing and small side projects. It is not a portfolio. Design work is on Dribbble (opens in a new tab) and Behance (opens in a new tab).
Education
MA Graphic Design
University of Central Lancashire2011 – 2014
BA Illustration
University of Central Lancashire2007 – 2010